Discover the Travel Card Experience: your digital pass to live the city like a true local
Visiting a city is not just about ticking off landmarks — it’s about diving into its soul, tasting authentic flavors, hearing its stories, and uncovering hidden corners.
That’s why the Travel Card Experience was created: to offer a complete, smart, and truly local travel experience.
What is the Travel Card Experience?
The Travel Card Experience is a digital tourist pass designed for travelers who want to explore a city with freedom, simplicity, and exclusive benefits.
Once activated through the app, the card gives you access to:
- Geo-localized audio guides – Hear stories and fun facts as you walk, with original content.
- Discounts and local perks – Save on restaurants, artisan shops, tours, and authentic experiences.
- All-in-one smart platform – Access maps, itineraries, must-see points, and insider tips, all in one place.
How does it work?
-
Buy your card online
-
Receive your personal access code
-
Enter the code in the official app to activate your experience
-
Discover, listen, and enjoy the city with exclusive content and local benefits
Why choose the Travel Card Experience?
- 100% digital – Nothing to print or collect. Everything on your smartphone
- No schedules, no pressure – Explore at your own pace, your way
- Exclusive content
- Real savings – Discounts and offers to enjoy the city fully, and affordably
Starting in Civita di Bagnoregio
The pilot city for the Travel Card Experience is the enchanting Civita di Bagnoregio, the famous “dying town” rich in beauty and history.
There, you’ll find themed walking routes, local partnerships, and a travel experience for those who seek the road less traveled.
📍 Coming soon in Rome, Padua, Milan, Bologna and more Italian cities.
A new way to explore Italy awaits
Whether you’re a curious tourist or a seasoned traveler, the Travel Card Experience is your best way to discover authentic Italy while saving time and money.
